About the CEO

Chukwunyerem Chidera Alexandra J is the Founder/CEO of Deral’s Cosmetics, one of Nigeria’s successful  genuinely NATURAL skin and hair food brands in Africa focused on inspiring the use of pure and natural body care (Skinfood and Hairfood, makeup line) products. 

Chidera holds a B.Sc degree in political science from Madonna University, B.A in History, International Relations from Imo State University. She also has other qualifications including Masters in History and International Relations and certification in skin and hair formulations.

She hails from Oguta Local Government Area of imo state. She grew up in Owerri, schooled in the east, lives in Lagos. 

Optimistic Chidera Alexandra emulates the spirit of hard work from her parents.  The goal-oriented CEO does not give up easily even amidst challenges and doesn’t believe in impossibilities.  Nurtured to be independent, believes that there are no limitations when a person or group of people are success driven. 

We are propel by the need to help Nigerians/Africa break free from harmful chemical based skin and hair products. 

Deral’s Cosmetics was incorporated in 2020 (before then Skinfood by Deral and Roots by Deral was created in 2019). And our vision Is to inspire a healthier, happier world and to enrich lives. 

The overall vision of the company is to eradicate the use of toxic and harmful chemical-based skin and hair products by creating an adoption and embracing of natural body, hair care solutions to thrive.

To be a successful entrepreneur in Nigeria and the world at large, you need have these 4letters (CCFP)


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